Built on Conversational Media

At FM, we believe that the best conversations are those where all parties are engaged, informed, and valued. Working with our marketing and publishing partners, Federated Media is helping to define this innovative form of online marketing: a three-way dialog among creators, audiences, and marketers.
More on Conversational Media & Marketing »

“FM has helped me realize the advertising potential of my blog. Thanks, John and the gang!”
- Om Malik, GigaOM Author

Boing Boing attracts more than 2 million unique visitors to its site each month, and has over 500,000 RSS subscribers. And it now offers Boing Boing TV, which was recently highlighted by CNN, and Boing Boing Gadgets. By Comscore's measure, Boing Boing is among the five most-visited blogs on the web. Technorati's list of most influential blogs -- based on how many other sites link to that blog -- puts Boing Boing at #2. According to Google, more than 600,000 other sites link to Boing Boing. Forbes voted Boing Boing "best of the web" among tech blogs, as did BusinessWeek. AdRants, ad exec veteran Steve Hall's blog, posted an article to the effect that if Boing Boing covers your ad campaign, it's gone viral. 2006 Bloggies winner: Best Group Blog and Lifetime Achievement. 2006 Webby Awards nominee. Named 'Best of the Web 2006' by BusinessWeek. In a 2006 article, The New Yorker described Boing Boing as "a technology blog that is read by geeks the world over."


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AdWeek on Lenovo, FM and Citizen Sports

AdWeek published a great story today on Lenovo's social media efforts surrounding the brand's Olympic sponsorship. David Churbuck, vp of global Web marketing at Lenovo, chimes in with some words of wisdom. From AdWeek: In keeping with the ethos of the social Web, Lenovo is not hosting the blogs on its own site. Most athletes either had their own sites or established them for this project. Lenovo is adding distribution by highlighting the blogs on its Web site at www.lenovo.com/voices. »

Posted by Matthew DiPietro,
9:47 AM
Chasnote

Lenovo Finds Social-Network Marketing Sweet Spot

AdWeek profiles several brands that are using Facebook as a platform to amplify more traditional sponsorships, including Lenovo's work in Facebook to extend and reinforce its official sponsorship of the Summer Olympics. "Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games. "'We wanted to do something that shows our tech prowess, not
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