43 Folders is the brainchild of Merlin Mann, focusing on personal productivity, "life hacks," and simple ways to make life better. His encouraging, humorous spirit is just what his readers need to help them stop procrastinating, do what they need to do, and have more fun. A recent NY Times Sunday magazine story, ("Meet the Life Hackers," 10/16/05) praised Merlin and 43 Folders. Technorati ranks 43 Folders in the Top 50 of their list of 100 most influential blogs.

"[43 Folders is the] headquarters for a small movement to make lives more organized, better focused, and less encumbered by email. If you’ve got a college student graduating this spring, sneak into her laptop and make 43F the default home page on her browser; someday, with a small, meticulous notebook in her back pocket, she’ll thank you."

- The Morning News, which awarded the site a 2006 Editors' Award for Online Excellence

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