Kevin Kelly, former executive editor of Wired Magazine and publisher of the Whole Earth Review, now attracts legions of readers to Cool Tools. Kelly highlights one new cool tool everyday that is "extraordinary, better than similar products, little-known, and reliably useful for an individual or small group." What's a tool? "A cool tool," he explains, "can be any book, gadget, software, video, map, hardware, material, or website that is tried and true." He depends on his readers to suggest items they actually use. This authentic experience gives the site community, credibility, and amazing loyalty among its readers. These tools don't just 'look' cool. They've passed the test of experience: They really are cool. Technorati counts 2,789 links to Cool Tools from 1,172 blogs, putting Cool Tools among the most influential blogs.