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Audience:
  • 95% Male
  • 87% 18 - 39
  • 44% HHI above 75k
  • 30% Publish their own blog
Traffic:

60,000 page views per month

 
Dethroner is an everyday field guide for men, chucking out advice, DIY projects, and personal admonishment, as well as all the gear and grooming gewgaws that tickle a Y chromosome. Dethroner is helmed by Joel Johnson, veteran blogger and regular contributor to Popular Mechanics, Wired, and Playboy.

  This site is a member of the following federations:

Dethroner accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the second half of 2008

    Banner Ads:
  • 728×90 ($25.00)
  • 160×600 ($25.00)