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Dooce
dooce.com  |  advertise on this site
Audience:

Parents, Early adopters, Web-savvy influencers.

  • Almost half of Dooce readers are between 20-30. 35% are between 31-40
  • 22% have an income of between $60,000 and 90,000. 16% have between $90k - $120k
  • 49% are college graduates, 26% are post graduate
  • 92% read The Onion, 62% of dooce readers also read Wired,
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Traffic:

3,190,000 page views per month

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Heather Armstrong, a former web designer, started publishing dooce(R) in early 2001. Heather has won numerous awards for her work on dooce.com including Best American Blog, Best Designed Blog, Best Writing for a Blog, Weblog of the Year and in 2008, received a Lifetime Achievement award. Heather was named in Forbes' "The Web Celeb 25" in late 2007, and has been profiled in the Wall Street Journal, The New York Times, the Washington Post, USA Today, Forbes and Business Week amongst others. Heather has appeared on ABC News Nightline, NPR, PBS, ABC World News Tonight and The Today Show. dooce is one of the most widely read personal sites on the internet and has a passionately loyal following.

  This site is a member of the following federation:

Dooce accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the first half of 2009

    Banner Ads:
  • 160×600 ($25.00)
  • 125×125 ($7.00)
  • 300×250 ($28.00)
  • 728×90 ($25.00)