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FM looks for passion, integrity, authority, and strong community support in all the sites we invite into our network. An FM site has influence not because its author is well known, but because the author has earned the trust of an influential community.

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“Clearly, Dell's reGeneration effort supports Battelle's contention that social media may finally make online advertising much more interesting to users than the ongoing crop of forgettable banner campaigns.”
- Catharine P. Taylor, MediaPost