Andru Edwards developed Gear Live to be a premier destination for technology and gadget enthusiasts alike. His love of consumer electronics fuels the site's up-to-the-minute coverage of the tech space, written with a smart, honest, and witty edge. Since its launch in 2004, Gear Live has been quoted in places like The Wall Street Journal, The New York Times, The Seattle Times, The Seattle Post-Intelligencer, and Ad Age. In addition, it was recently voted by the influential TechWeb as one of the top ten technology sources on the Internet which "readers turn to... for its fun, accessible take on technology." According to Google, there are over 126,000 links to Gear Live.