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Audience:
  • 85% Male
  • 66% 18 - 39
  • 39% HHI above 75k
  • 46% Publish their own blog
Traffic:

40,000 page views per month

 
Kevin Kelly, former executive editor of Wired Magazine and publisher of the Whole Earth Review, now attracts quirky fans to Street Use, a companion site to Cool Tools. Street Use looks at all the ways that people modify and re-create technology. Check out its collection of personal modifications, folk innovations, street customization, ad hoc alterations, wear-patterns, home-made versions and indigenous ingenuity. In short — stuff as it is actually used, which is rarely the way its creators planned on it being used. As William Gibson said, "The street finds its own uses for things."

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Street Use accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the second half of 2008

    Banner Ads:
  • 160×600 ($23.00)
  • 125×125 ($7.00)