*View Conference Video below*
Wednesday, October 15
| 10:00 AM | Opening Remarks (VIEW VIDEO) John Battelle, Chairman and CEO, Federated Media |
| 10:05 AM | A Conversation with Gian Fulgoni, Executive Chairman, comScore (VIEW VIDEO) Moderator: John Battelle, Chairman and CEO, Federated Media comScore has become a key arbiter of value in the digital world. But the past year have brought controversy as well as a successful IPO. What's next for the titan of web measurement? |
| Case Study: CrowdFire (VIEW VIDEO) Microsoft has a long history of innovation with its Emerging Media Trials, but CrowdFire, a combination of live event, scaled web social application, and community crowdsourcing, was a big leap of faith
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| 10:50 AM | Face-to-Face: Merging Events and Digital (VIEW VIDEO) What is it about live events that works so well with marketers? Experts in the original "conversational marketing" sound off. Moderator: John Battelle, Chairman and CEO, Federated Media Panelists:
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| 11:35 AM | Why Can't We Measure This Space?! (VIEW VIDEO) The data is out there - everywhere, in fact. But why can't anyone make any sense of it? Moderator: Chas Edwards, Publisher and CRO, Federated Media Panelists:
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| 12:25 PM | Lunch |
| 2:00 PM | BREAKOUT SESSION (VIEW VIDEO) Conversational Marketing in the Blogosphere It's clear now that the blogosphere has arrived as a media channel in its own right. A majority of consumers are not only reading blog content, but are also actively participating in, and creating content for, the blogosphere. At the same time, the line separating blogs from more traditional digital media is becoming thinner and thinner as each adopts characteristics of the other. What does all of this mean for the marketer? How are brands leveraging the blog space, and what are the most effective strategies for participating? This session will bring together leaders in the blogosphere for a frank discussion on marketing in the blog environment as well as other topics central to conversational media and marketing. Moderator: Michele Madansky, Madansky Consulting Panelists:
BREAKOUT SESSION (VIEW VIDEO) Rich Media, Richer Questions Moderator: Neil Chase, VP of Author Services, Federated Media Panelists:
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| 2:55 PM | The Super Metrics: Data that Matters in Conversational Media - PART I (VIEW VIDEO) |
| 3:05 PM | The Super Metrics: Data that Matters in Conversational Media - PART II (VIEW VIDEO) Understanding the value of conversational marketing campaigns is critical for brand marketers,but the space is littered with disparate and discordant data points, methodologies, tracking andreporting tools. Join us for a lively and interactive session with leading brand marketers and metrics experts who are taking on this challenge. Also get a sneak peek at FM's latest effort to bring the industry together and help marketers get a comprehensive view into metrics that matter. Moderator: Jeremiah Owyang, Senior Analyst, Forrester Research: Social Computing Panelists:
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| 3:40 PM | Break |
| 4:10 PM | Beware the Bureaucrats: The Web In Peril (VIEW VIDEO) A growing cadre of regulators, from the Department of Justice to Congress, have started a process that could kill the web advertising model as we know it.
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| 4:25 PM | Not So Fast, The Web Will Be Fine (VIEW VIDEO) Regulation is not a bad thing, if it's thought through properly. Light regulation now can prevent bad regulation later.
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| 4:40 PM | A Conversation with Laura Desmond (VIEW VIDEO) Recently promoted to global CEO of Starcom, Desmond's media clients include Kelloggs, Coca Cola, GM, Allstate, and scores of others. What's her view of online, given Starcom's CPG focus? Moderator: John Battelle, Chairman and CEO, Federated Media Panelists:
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| 5:10 PM | Closing Remarks John Battelle, Chairman and CEO, Federated Media |
| 5:30 PM | Reception |
Thursday, October 16th
| 10:00 AM | Opening Remarks (VIEW VIDEO) John Battelle, Chairman and CEO, Federated |
| 10:05 AM | A Conversation with Evan Williams, Chairman and Chief Product Officer, Twitter (VIEW VIDEO) Williams, who co-founded and sold Blogger to Google, is now behind the biggest story in social media today: Twitter. What does he think of marketing in conversational media? Moderator: John Battelle, Chairman and CEO, Federated Media |
| 10:35 AM | The Next Wave of Social Media (VIEW VIDEO) An original developer of social ads, the innovator in crowdsourced news, and … Cisco? Yes, Cisco. Moderator: Chas Edwards, Publisher and CRO, Federated Media Panelists:
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| 11:20 AM | Are You Lonely, Girl15? (VIEW VIDEO)
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| 11:30 AM | An Overview of the Procter & Gamble Media Lab (VIEW VIDEO)
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| 11:50 AM | Innovation in the Agency World (VIEW VIDEO) Disruption in the world of marketing means disruption in the world of agencies. What do new forms of media imply for how agencies do their work? And how best can agencies adapt? Moderator: Peter Spande Panelists:
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| Lunch | |
| 2:00 PM | BREAKOUT SESSION (VIEW VIDEO)
Social Media Optimization Moderator: James Gross, Director of Sales - East, Federated Media Panelists:
BREAKOUT SESSION Community as the Heart of CM (VIEW VIDEO) Moderator: Neil Chase, Vice President, Federated Media Panelists:
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| 2:45 PM | Break |
| 3:00 PM | Case Study: BusinessWeek.com (VIEW VIDEO)
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| 3:15 PM | Digital Creative: What's Different? (VIEW VIDEO) Wait a minute - was that a media agency executing new creative without MY input? How going digital has changed the role of creative - and why creative is critical to the success of digital. Moderator: John Battelle, Chairman and CEO, Federated Media Panelists:
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| 4:00 PM | A Conversation With Joel Hyatt, Chief Executive Officer, Current Media (VIEW VIDEO) With Current TV, Hyatt has redefined the term "cable channel." Can he do the same for journalism and crowdsourced television? Moderator: John Battelle, Chairman and CEO, Federated Media |
| 4:30 PM | Case Study: Virgin America (VIEW VIDEO)
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| 4:50 PM | A Conversation with David Rosenblatt, Vice President, Google (VIEW VIDEO) The man who sold DoubleClick to Google is poised to take on an even larger role driving Google's display and brand initiatives. Moderator: John Battelle, Chairman and CEO, Federated Media |
| 5:20 PM | Closing Remarks (VIEW VIDEO) John Battelle, Chairman and CEO, Federated Media |
| 5:25 PM | Closing Reception |
Hosted by:
John Batelle
Federated Media
Chas Edwards
Federated Media
